20% Markup on $12
Selling price, gross profit, gross margin — with full formula and industry context.
Selling Price
$14.40
Gross Profit
$2.40
Gross Margin
16.67%
$12 × 1.2 = $14.40
The Formulas
Selling price:
Cost × (1 + Markup/100)
Gross profit:
Price − Cost
Gross margin:
(Profit ÷ Price) × 100
Markup check:
(Price − Cost) ÷ Cost × 100
Step-by-Step
1
Convert to multiplier
1 + 20/100 = 1.2
2
Multiply by cost
$12 × 1.2 = $14.40
3
Gross profit
$14.40 − $12 = $2.40
4
Gross margin
$2.40 ÷ $14.40 × 100 = 16.67%
Industry Assessment: Low
Workable for high-volume, low-overhead businesses such as grocery, electronics, or commodity supply.
Real-World Context
Marking up a $12 cost item by 20% gives a $14.4 selling price — common in retail accessories or café products.
Frequently Asked Questions
What is 20% markup on $12?
A 20% markup on a $12 cost gives a selling price of $14.40, gross profit of $2.40, and a gross margin of 16.67%%. Formula: $12 × 1.2 = $14.40.
What is the difference between 20% markup and 20% margin?
20% markup means profit is 20% of the cost ($12). The equivalent gross margin — profit as % of selling price ($14.40) — is 16.67%%. Markup is always the larger number.
What gross margin does a 20% markup produce?
A 20% markup produces a 16.67% gross margin. Formula: Margin = Markup ÷ (1 + Markup/100) = 20 ÷ 1.2 = 16.67%.
How do I apply a 20% markup in a spreadsheet?
If cost is in A1: =A1*(1+20/100) gives the selling price. For a column: =A1*1.2 dragged down.
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