15% Markup on $12
Selling price, gross profit, gross margin — with full formula and industry context.
Selling Price
$13.80
Gross Profit
$1.80
Gross Margin
13.04%
$12 × 1.15 = $13.80
The Formulas
Selling price:
Cost × (1 + Markup/100)
Gross profit:
Price − Cost
Gross margin:
(Profit ÷ Price) × 100
Markup check:
(Price − Cost) ÷ Cost × 100
Step-by-Step
1
Convert to multiplier
1 + 15/100 = 1.15
2
Multiply by cost
$12 × 1.15 = $13.80
3
Gross profit
$13.80 − $12 = $1.80
4
Gross margin
$1.80 ÷ $13.80 × 100 = 13.04%
Industry Assessment: Low
Workable for high-volume, low-overhead businesses such as grocery, electronics, or commodity supply.
Real-World Context
Marking up a $12 cost item by 15% gives a $13.8 selling price — common in retail accessories or café products.
Frequently Asked Questions
What is 15% markup on $12?
A 15% markup on a $12 cost gives a selling price of $13.80, gross profit of $1.80, and a gross margin of 13.04%%. Formula: $12 × 1.15 = $13.80.
What is the difference between 15% markup and 15% margin?
15% markup means profit is 15% of the cost ($12). The equivalent gross margin — profit as % of selling price ($13.80) — is 13.04%%. Markup is always the larger number.
What gross margin does a 15% markup produce?
A 15% markup produces a 13.04% gross margin. Formula: Margin = Markup ÷ (1 + Markup/100) = 15 ÷ 1.15 = 13.04%.
How do I apply a 15% markup in a spreadsheet?
If cost is in A1: =A1*(1+15/100) gives the selling price. For a column: =A1*1.15 dragged down.
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