120% Markup on $12
Selling price, gross profit, gross margin — with full formula and industry context.
Selling Price
$26.40
Gross Profit
$14.40
Gross Margin
54.55%
$12 × 2.2 = $26.40
The Formulas
Selling price:
Cost × (1 + Markup/100)
Gross profit:
Price − Cost
Gross margin:
(Profit ÷ Price) × 100
Markup check:
(Price − Cost) ÷ Cost × 100
Step-by-Step
1
Convert to multiplier
1 + 120/100 = 2.2
2
Multiply by cost
$12 × 2.2 = $26.40
3
Gross profit
$26.40 − $12 = $14.40
4
Gross margin
$14.40 ÷ $26.40 × 100 = 54.55%
Industry Assessment: Strong
Typical of branded goods, professional services, or speciality retail.
Real-World Context
Marking up a $12 cost item by 120% gives a $26.4 selling price — common in retail accessories or café products.
Frequently Asked Questions
What is 120% markup on $12?
A 120% markup on a $12 cost gives a selling price of $26.40, gross profit of $14.40, and a gross margin of 54.55%%. Formula: $12 × 2.2 = $26.40.
What is the difference between 120% markup and 120% margin?
120% markup means profit is 120% of the cost ($12). The equivalent gross margin — profit as % of selling price ($26.40) — is 54.55%%. Markup is always the larger number.
What gross margin does a 120% markup produce?
A 120% markup produces a 54.55% gross margin. Formula: Margin = Markup ÷ (1 + Markup/100) = 120 ÷ 2.2 = 54.55%.
How do I apply a 120% markup in a spreadsheet?
If cost is in A1: =A1*(1+120/100) gives the selling price. For a column: =A1*2.2 dragged down.
Need a different markup calculation?
Open Markup Calculator →